Dr. Archana Nayak Kini

CURRENT ACADEMIC ROLE & RESPONSIBILITIES

Dr. Archana Nayak Kini is an Assistant Professor at the Directorate of Online Education, 娱乐老虎机,森林舞会游戏 Academy of Higher Education, 娱乐老虎机,森林舞会游戏. She brings over 10 years of corporate experience, complemented by 4 years of doctoral research and over 3 years of teaching experience?in management education.?

She is a results-oriented marketing professional and researcher with expertise in digital marketing strategy, branding, advertising, customer relationship management (CRM), integrated B2B and?market research, project management?and business intelligence. Her industry experience spans both global and domestic clients across diverse sectors, enabling her to bridge academic insights with real-world applications.

Dr. Kini has taught courses such as Marketing Analytics and Culture and Context in Business, and currently teaches Marketing Management Digital Marketing, Integrated Marketing Communication?and Digital and Web Analytics. Her teaching focuses on applying data-driven insights and strategic thinking to contemporary marketing and business challenges.

• Teaching & Content Development.?

• Coordination with campus faculty members?

• Monitoring the quality of webinars?

• Creation of assignment/question papers/banks and learner assessment?

• Handling student queries (LMS/Email)

• Project mentoring & evaluation/ Valuation of ETE (End Term Exam) papers

• Support director in development of new courses in IT domain.?

• 娱乐老虎机,森林舞会游戏 in domain of expertise,?research papers in conferences/indexed journals?

SUBJECTS CURRENTLY TEACHING

Subject	Semester / Year
Marketing Management	II Term
Digital Marketing	III Term
Integrated Marketing Communication	IV TERM
Digital and Web Analytics	IV TERM

ACADEMIC QUALIFICATIONS

Degree	Specialisation	Institute	Year of passing
PHD	Marketing and Management sciences	娱乐老虎机,森林舞会游戏 institute of Management	2022
Post Graduate Diploma in Management (PGDM)	Marketing	T. A. Pai Management Institute	2007
Bachelor of Engineering	Electronics & Communications	娱乐老虎机,森林舞会游戏 Institute of Technology	2004

Experience

Institution / Organisation	Designation	Role	Tenure
Directorate of Online Education	Assistant Professor	Teaching, course delivery, academic coordination	Since 16th October 2023
TAPMI IPM program	Visiting Faculty	Teaching and academic engagement	3 months
Department of Commerce, MAHE	Visiting Faculty	Teaching and academic engagement	4 months
娱乐老虎机,森林舞会游戏 Institute of Management (MIM)	Dr. TMA Pai 娱乐老虎机,森林舞会游戏 Scholar	Doctoral research in marketing	4 years
娱乐老虎机,森林舞会游戏 Digital Network Ltd (part of Udayavani) The 娱乐老虎机,森林舞会游戏 Group	Head– Digital Media? Manager – Digital Marketing	Digital strategy, branding, and media operations	3.4 years
MAHE	Co-ordinator for SAP (University of Miami)	Program coordination and liaison	8 months
Callidus Cloud, an SAP company	Enterprise Marketing Manager	B2B marketing and global campaigns	3.9 years
Infosys Technologies Ltd	Associate Consultant - CRM	CRM implementation and consulting	1.2 years